David Lloyd Leisure
I don’t have pictures of all people behind this and involved in some way to make this happen (these photos were taken out of 5 days filming session in Milan – hence the tons of pictures, scenes and people appearing on it. I only have good words for all those people (staff, memberships, models, not models, the guy who served me my favourite “Sorbetto di limone” in the largest glass ever and our “caffè ghiaccio”, Marco, Paolo, super Katie McInerney, everyone) who in some way have made this possible. Good people, incredible people who made us feel like home, who never hesitated to help us, to take care of us (including my eyes – Paolo big savor) and to allow us not only to enter their club, but also into their lives. I have a great memory, an incredible experience and the deepest feeling of having done a tremendous work. THANK YOU in capital letters. The result…
In a nutshell
THE STORIES WILL WORK TO GET PEOPLE INSPIRED and ignite their passions. I want to provide a very true reflection into each of our characters’ lives and their performances, with an eye for the unexpected and truly genuine moments that can, and will, occur. ALTHOUGH WE WANT THIS TO be sincere, the tone needs to be upbeat, energetic, inspiring, powerful and fun. We definitely need to create an environment on the day where our cast can really enjoy themselves and genuinely have a blast shooting. This will resonate on camera and give us some great moments in the edit. THE IMAGERY, PERFORMANCES AND SPECIFICS of what we shoot within each sequence will contribute to this and the overall narrative of the piece, but music will also be a big driving force. The right music will drive the advert’s pace and tone, and permeate the imagery.